Showing posts with label My Kitchen Rules. Show all posts
Showing posts with label My Kitchen Rules. Show all posts

Sunday, 28 November 2010

Seven wins 2010

7_2000s The Seven Network has won the ratings battle for the fourth consecutive year – but all three commercial networks will have something to smile about.

Seven won the ratings year (which concluded yesterday) with an overall audience share of 28.7 per cent (6pm-12mn, 5 cities), followed by Nine (27.7), Ten (21.2), ABC (16.9) and SBS (5.6).

As far as individuals channels go, Seven (24.6) won against Nine (23.5), Ten (19.7), ABC1 (14.5), SBS1 (5.0), GO! (3.8), 7TWO (3.5), 7mate (2.7), GEM (1.7), ABC2 (1.6), One (1.4), SBS2 (0.6) and ABC3 and ABC News 24 (both 0.5).

packedtotheraftersTopping Seven’s ratings list is Packed To The Rafters (pictured), Australia’s Got Talent, the AFL Grand Final (and the re-match), Such Is Life: The Troubled Times Of Ben Cousins, the Melbourne Cup and the men’s final of the Australian Open.

Seven News, Today Tonight, Sunrise, The Morning Show and Weekend Sunrise all outrated their Nine Network rivals.


mykitchenrules My Kitchen Rules
(pictured) returned strong ratings but failed to dampen any enthusiasm for the return of Ten’s Masterchef Australia. The X Factor, despite all the hype, promotion and expense, failed to hit any significant ratings highs but returned decent ratings with a last-minute increase as the series came to a climax.  Dancing With The Stars also returned solid ratings as it ran its tenth series and Beauty And The Geek drew big numbers for what is normally a lack lustre Thursday night.

But not everything went Seven’s way this year.  The White Room, The Bounce, Australia Versus and Beat The Star were all prime-time ratings flops.  Iron Chef failed to gain a significant hold on the audience.  Home And Away, which has just ended its 23rd year, was beaten by repeats of US sitcom Two And A Half Men on Nine, and the future of City Homicide appears uncertain.

The Nine Network (i.e. Nine, GO! and GEM) is claiming victory in the advertiser-friendly demographics of 18-49, 16-39 and 25-54 age groups, although Nine’s primary channel was beaten by Ten in 16-39 age group viewers.

theblock Nine’s biggest hit of 2010 was drama series Underbelly 3: The Golden Mile.  Nine also scored well with the NRL State Of Origin and NRL Grand Final.  Reality show The Farmer Wants A Wife returned solid ratings, while The Block (pictured), however, perhaps fell short of expectations but still managed decent numbers. Hey Hey It’s Saturday, which aired on Wednesday nights before being reinstated to its traditional Saturday night spot, has struggled to maintain significant support outside of Melbourne and its future is yet to be decided.  Top Gear and its Australian version rated well.  Sydney-based police drama Cops LAC failed to click with viewers.

The TV Week Logie Awards scored slightly lower than last year though this time it had to contend with competition from Masterchef Australia.

Nine continues to draw heavily on Two And A Half Men to boost its numbers, not just on Nine but also on digital channel GO!  Eddie McGuire’s Millionaire Hot Seat is now paying dividends against Seven’s Deal Or No Deal.

masterchef_adam For Network Ten, as well as the primary channel taking out the 16-39 age group, the biggest hit was once again Masterchef Australia.  Like last year the series broke new post-2001 ratings records with more than 4 million viewers tuning in to see the winner, Adam Liaw (pictured) announced.  The series spin-off Junior Masterchef started on a ratings high but despite the inevitable ratings drop that followed it still sat at the top end of the ratings ladder.

Apart from the Masterchef titles the top of Ten’s list of ratings performers were predominantly imported programs – Modern Family, NCIS, Glee and Undercover Boss – although Shaun Micallef’s Talkin’ ‘Bout Your Generation was a strong performer as was the Australian adaptation of Undercover Boss and the new factual series Keeping Up With The Joneses.  The special Hamish And Andy’s Caravan Of Courage: Great Britain And Ireland and the telemovie Hawke were also ratings hits. 

offspring New drama series Offspring (starring Asher Keddie, pictured) returned good Sunday night figures, particularly with younger viewers, although the Thursday night series Rush has struggled to be consistent and has seen ratings fall.  Both shows have been renewed for 2011.

The elephant in Ten’s room this year, however, is the Commonwealth Games.  The 11-day competition, traditionally a ratings winner, failed to return any significant ratings results for Ten, although it did give a boost to sports channel One.  The effect of the Games, which took Ten’s entire prime-time schedule out of circulation for two weeks, has seen shows like The 7PM Project and Neighbours lose any sense of ratings momentum they might have had pre-Games and saw viewers flock to digital channels in search of other viewing options.  The 7PM Project has seen its numbers slowly claw back to somewhere near decent, but Neighbours continues to stumble and has hit hit new ratings lows this year but will live on next year on Ten’s new digital channel, 11.

ABC’s The Gruen Transfer was among its highest raters this year, and its election-themed spin-off, Gruen Nation, topped the national broadcaster’s ratings list this year.  Spicks And Specks and The Chaser’s Yes We Canberra were strong performers, along with imported shows Midsomer Murders, Doc Martin and New Tricks.  Drama series Rake, starring Richard Roxburgh, got off to a high-rating start but ratings quickly fell.  The network also had to get the axe out – a rare occasion – for its Wednesday night series, Strictly Speaking, which returned ratings that even had ABC hanging its head in shame.

SBS, which has lost the Top Gear franchise to Nine, saw ratings fall this year, though the network scored well with the FIFA World Cup, from South Africa, with the match between Ghana and Australia being watched by over 1.3 million viewers.

Networks now go into summer non-ratings mode until February, though viewing data is still collected and reported to networks over the non-ratings period.

Seven wins ‘09
It’s Seven in ‘08
Seven wins ‘07

Saturday, 13 November 2010

US stars head to Telethon

johntravolta US actors John Travolta (pictured) and Carrie Fisher head the list of guest stars to appear at this year’s Telethon, taking place this weekend in Perth.

Travolta, in Australia for Qantas’ recent 90th anniversary, and Fisher, who’s been performing her play Wishful Drinking across Australia, will be joined by stars from various Seven Network programs, including Packed To The Rafters, Sunrise, The Morning Show, Home And Away, City Homicide, Dancing With The Stars and My Kitchen Rules, for the 43rd annual telethon which raises funds for children’s charities in Western Australia.

Also appearing will be Justice Crew, the winners of this year’s series of Australia’s Got Talent, Marcia Hines, Jessica Mauboy, Potbelleez, Kate Ceberano, Damian Leith, Stan Walker, Wes Carr, Mark Vincent and Amy Meredith.

Local Seven Network personalities taking part in Telethon include Seven News’ Rick Ardon, Susannah Carr, Basil Zempilas, Natalia Cooper, Emmy Kubainksi, Sally Bowrey and Adrian Barich and Today Tonight’s Monika Kos.

jeffnewman_0001 Last year’s Telethon raised $6,374,775 which was distributed to over 20 charities. Since its launch in 1968, Telethon has raised around $94 million so this year should bring the grand total to over $100 million.

Telethon, being held at the Perth Convention and Exhibition Centre, begins tonight (Saturday) at 6.30pm (WST) and continues through to 8.30pm Sunday and will be broadcast through Seven in Perth and the Golden West Network in regional WA.

EDIT @ 14.47 AEDST 14.11.2010: John Travolta has had to withdraw from his planned appearance at Telethon after his pregnant wife, Kelly Preston, went into labour. He was intended to appear in the closing stages of Telethon tonight but is now heading back to the US to be with his wife. Seven's Perth general manager Ray Waldrop has told media: "Whilst we are obviously disappointed that John can't come to Perth to appear on Telethon, we completely understand that his family comes first. Channel Seven, and I am sure everyone in Western Australia, send our best wishes to John and his family.''

UPDATED @ 23.57 AEDST 14.11.2010: Telethon has signed off for 2010 with a record total of $9,237,539.  This now pushes Telethon’s total fundraising amount over 43 years past the $100 million mark.

Source: Telethon, PerthNow

Monday, 26 July 2010

MasterChef delivers a master win

masterchef When Network Ten announced in 2008 that it had purchased the MasterChef franchise to replace Big Brother as a major reality format, there were more than a few people that scoffed.  Who would want to watch a cooking competition in prime-time?  After all, the benchmark of cooking contests on Australian TV had been set with Ready Steady Cook – and it was well short of being a national phenomenon.

But Ten and the show’s producers, Fremantle Media, reworked MasterChef so that it bore little resemblance to its UK original.  When the show launched in Australia in April last year, it got off to a solid ratings start and as the series progressed it became a major player in the 7.00pm timeslot for Ten.  The show’s three judges, chefs George Calombaris and Gary Mehigan and food critic Matt Preston, went from being relative unknowns to instant celebrities – with Preston picking up a TV Week Logie for outstanding new talent earlier this year.

masterchef_julie_poh With the show’s popularity snowballing it was perhaps no real surprise that the season finale between Julie Goodwin and Poh Ling Yeow returned the highest ratings of any non-sporting telecast since OzTAM records began in 2001.  Winning the series led to Goodwin releasing a top-selling cookbook, Our Family Table, and appearing in a string of commercial endorsements as well as a regular segment on Today and a column in The Australian Women’s Weekly.  She has also about to launch a new show, Home Cooked, on the Nine Network.  Series runner-up Yeow also gained a high-profile role, hosting a weekly TV series, Poh’s Kitchen, on ABC1 and gaining a publishing deal with ABC Books.

So with the second series preparing to launch earlier this year, the rival Seven Network sought to rain on MasterChef’s parade and brought out their own cooking show – My Kitchen Rules, a so-called original format that was really just a mash-up of elements of MasterChef and a UK show, Come Dine With Me, added with the ‘State versus State’ component of its former My Restaurant Rules and pinching two celebrity chefs who had appeared as guests on MasterChef.

My Kitchen Rules never quite hit the same heights of MasterChef’s public support, but it didn’t do too badly, either, giving Seven some very good early evening ratings.  The problem is, though, that the show did little to spoil the public’s appetite for cooking shows and left them wanting more.

So when series two of MasterChef arrived earlier this year, it hit the ground running and immediately returned ratings that took some weeks to materialise in the first series. 

And, like the first series, the public’s fascination with all things MasterChef continued to grow as the series progressed, turning MasterChef into a confirmed $100 million product on the back of advertising, merchandise and cross-promotion activities.

Appearing six nights a week and hitting around two million viewers each night by the end of the series, Ten was looking at making history again with last weekend’s season finale.  So much had the show struck a chord with the general public that Sunday’s election debate between Prime Minister Julia Gillard and Opposition Leader Tony Abbott had to be re-scheduled to avoid being unwatched up against the kitchen battle between South Australians Callum Hann and Adam Liaw.

masterchef_adamAnd, sure enough, history was made again.  When Liaw (pictured) was announced as the second series winner, an average of 5.2 million viewers (across five cities and major regional markets) were watching – a number that surpassed last year’s season finale and again ranked it as the most watched non-sports program since 2001.  The program, spread over two hours, gave Ten an overall share of 41.8 per cent of the Sunday night audience – well ahead of Seven (19.0%) and Nine (15.7%) – a figure that could secure Ten the entire week regardless of whatever results it receives over the rest of the week.

The public’s connection to MasterChef has ignited its fascination and knowledge of food – like Nine’s earlier series The Block sparked a passion for home renovation – and has resonated well with children, who will recite recipes that they saw on the show, and who will no doubt provide the perfect ratings springboard for when Junior MasterChef starts later in the year.

The immense popularity of MasterChef has again seen the Seven Network taking up more food-related formats in a bid to undermine the MasterChef phenomenon, or at least try to cash in on some of the show’s success.  As well as producing a second series of My Kitchen Rules the network has bought the format rights to produce a local version of the Japanese show Iron Chef (seen here on SBS1) and is also reported to be planning a local adaptation of Canadian series Conviction Kitchen.

In the meantime, here’s hoping that with the extra kilos that we might stack on thanks to the inspiration from MasterChef, that another series of The Biggest Loser will be around in the new year to inspire us to lose them!

Source: News.com.au, TV Tonight